Custom software in Norwich for businesses that have outgrown spreadsheets.

A hire system that will not talk to the accounts package. A CRM nobody fills in. The Monday numbers living in a spreadsheet only one person understands. We design and build the software your business runs on, shaped around how you already work rather than the other way round.

Scoped in stages, quote up front

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“Super proactive, and had our new website built and live in less than 48 hours.”

George Burroughs, Groundcore Contractors · Google review

Software shaped around the business, not the other way round.

The businesses we build software for are not tech companies. They hire out plant, move muck, manage property. What they have in common is a process that works in someone’s head and falls over in a spreadsheet, and off-the-shelf tools that fit about seventy per cent of the job.

So we start with the process, not the product. For a plant hire firm that meant a live operations dashboard fed straight from their hire-management system, replacing figures that used to be re-typed every Monday. For a grab hire company it meant a CRM built from scratch, laid out the way the office already worked. The software fits the business, and only the business.

Built by the studio that does the brand and the website.

Because the same studio designs the brand and builds the website, the software looks and feels like part of the company rather than a bolt-on. The screens are designed properly, the words are in your voice, and there is one point of contact for all of it.

What you get.

Six things every custom software project includes.

  • /01

    Custom CRMs

    Customers, quotes, jobs and follow-ups in one place, laid out the way your team thinks.

  • /02

    Live dashboards

    The numbers that matter, on screen every morning, fed from the systems you already run.

  • /03

    Integrations

    Your hire, accounts and booking systems connected, so nothing is typed in twice.

  • /04

    Internal tools

    The small apps that replace a paper form, a whiteboard or a shared spreadsheet.

  • /05

    Automated reporting

    Reports, reminders and exports that run themselves instead of eating a Friday afternoon.

  • /06

    Designed, not just coded

    Screens people want to use, because a tool nobody opens fixes nothing.

Built for businesses like yours.

  1. 01Plant and tool hire
  2. 02Grab, haulage and contracting
  3. 03Estates and property
  4. 04Any business run on spreadsheets and goodwill

Recent work.

All work

Our software clients cannot be named publicly yet, so there are no case files here. Book a call and we will walk you through what we have built, screen by screen.

Book a call

Our old website went down. Within 24 hours Jack and the team had built a new one, with two booking systems and 360° tours integrated. You would think the speed would affect the quality, but it doesn’t.

Luke Paterson, Dilham Hall Retreatsvia Google

Four steps. No theatre.

  1. /01

    Talk

    Show us the spreadsheet, the system and the workaround. That is the brief.

  2. /02

    Map

    We map how the work flows now, before anyone designs a screen.

  3. /03

    Build

    Built in stages, with your team using it early, so the fixes happen before launch.

  4. /04

    Hand over

    Training for the people who will use it every day, then it goes live.

Common questions.

Why not an off-the-shelf CRM?

Sometimes that is the right answer, and we will say so. But off-the-shelf tools make you work their way, and the bits that do not fit get bent around in spreadsheets. Custom software fits the job, and only the job.

Can you connect to the systems we already use?

Usually, yes. We have built live dashboards fed straight from a hire-management system, so the figures that used to be re-typed into a spreadsheet appear on screen automatically. Tell us what you run and we will tell you what is possible.

Who owns the code and the data?

You do. The software is built for your business and belongs to it, and your data sits in an account you control.

What happens if something breaks after launch?

We stay on hand. Support is agreed as part of the scope, so you know before you start how fixes and changes are handled.

How long does a build take?

It depends on what it has to do. We scope it in stages, so a first useful version can be in your team's hands early rather than everything landing at once, and you get a timeline with the quote.

How is it priced?

Every build is scoped to the job, with a straight quote agreed up front. No hourly meter, no surprise invoices.

The other three.

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