SEO audits in Norwich that tell you what to fix first.

What an SEO audit is for.

Most businesses that ask us about SEO have the same problem. The website looks fine, but the phone has gone quiet, and nobody can say why. An SEO audit answers that question. It looks at your site the way Google does, finds what is stopping it from showing up for the searches that matter, and puts the fixes in order so you know where to start.

It is not a forty-page export from a tool. Automated checkers are useful, and we use several, but on their own they flag hundreds of warnings with no sense of which ones matter. The value is in the judgement: which three things to fix this month, which can wait, and which you can ignore.

What we check.

The technical side comes first, because nothing else counts if Google cannot read the site. We check that every page that should be found can be crawled and indexed, that old addresses redirect properly, that there are no broken links or duplicate pages competing with each other, and that the sitemap and robots file say what they should.

Then speed. Google found that 53% of mobile visits are abandoned when a page takes longer than three seconds to load (The Need for Mobile Speed, 2016). We run Lighthouse on your key pages on a throttled mobile connection, and explain the causes behind the scores rather than just the scores.

Then the pages themselves: whether each one has a clear title and description, one proper heading, copy that answers what people search for, and images that are described and sized properly. And the structured data that tells Google your business name, address, services and reviews.

Local SEO for Norwich and Norfolk businesses.

For a business that serves its own area, the Google Business Profile and its reviews matter as much as the website. We check that your profile is complete and in the right categories, that your name, address and phone number match everywhere they appear online, and how your reviews compare with the businesses ranking above you. The local results for a search like web design Norwich are won as much on reviews as on pages.

What you get at the end.

One report, written for people rather than for tools. Every issue we find is ranked by how much difference fixing it will make, with a short note on who should do it and how big the job is. If you want, we walk you through it on a call. If you would rather we fixed things, we quote for that separately, so the audit stays an honest view of the site.