The Brief
What we were asked forA studio concept: an independent optician built end to end, from the monogram and the posters to a shop where every frame has its own page.
The Website
Scroll the full pageBig serif type, frames sat in brackets like a word in a sentence, and the posters and van livery carried straight onto the homepage.
The Frames
A page per frameEvery frame gets its own page, so the shop reads like a catalogue rather than a grid of thumbnails.
On A Phone
Shop from the pocket
The Identity
Where it startedThe first round of the identity: a monogram and lockups in four colourways.
Start a project like this.
Tell us what you’re after. We’ll read it over coffee and reply within 48 hours.
- (Call)07799 522150
- (WhatsApp)Message Jack
- (Email)jack@fikadesigns.co.uk
- (15 minutes)Book a call
Tack!
Your note is on its way to Jack. Expect a reply within 48 hours, usually faster, often mid‑coffee. Stick the kettle on.