The Brief

What we were asked for

A diamond search platform that helps people find the right stone with confidence. The brand had to feel precise enough to trust and warm enough to enjoy, from the first search to the ring box. Delivered as a 36-page set of brand guidelines.

MyDiamondFinder full logo in red and blue on the primary navy

The Mark

A diamond in an envelope

A cut diamond tucked into an envelope: the stone you were looking for, found and sent. Built on a construction grid so it holds at favicon size and on the lid of a ring box.

MyDiamondFinder logomark in tertiary red
The logomark
MyDiamondFinder logo construction grid
Construction
MyDiamondFinder logo in navy on the secondary slate blue
On the secondary blue

The Palette

Tap a column to copy

Primary navy covers roughly seventy percent of any layout. The secondary blue supports it, and the tertiary red works hardest when it is rationed.

The System

Type and pattern

PP Fragment Glare for headlines, set short and in capitals. The mark repeats into a pattern that dresses packaging and stationery without ever crowding the logo.

PP Fragment Glare typeface specimen
Typography
MyDiamondFinder brand pattern built from the mark
Brand pattern

In The World

Box, card, wall, screen

Business cards, letterheads, a navy gift box with the red ring box inside, signage for a consultation room and the platform itself on laptop and phone.

MyDiamondFinder navy gift box with a red ring box inside
Packaging
MyDiamondFinder business cards, front and back
Business cards
MyDiamondFinder letterhead and stationery
Stationery
MyDiamondFinder print on navy card
Print
MyDiamondFinder logo on a consultation room wall
Environment
MyDiamondFinder platform on a laptop and phone
Digital

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