The Brief
What we were asked forA diamond search platform that helps people find the right stone with confidence. The brand had to feel precise enough to trust and warm enough to enjoy, from the first search to the ring box. Delivered as a 36-page set of brand guidelines.

The Mark
A diamond in an envelopeA cut diamond tucked into an envelope: the stone you were looking for, found and sent. Built on a construction grid so it holds at favicon size and on the lid of a ring box.



The Palette
Tap a column to copyPrimary navy covers roughly seventy percent of any layout. The secondary blue supports it, and the tertiary red works hardest when it is rationed.
The System
Type and patternPP Fragment Glare for headlines, set short and in capitals. The mark repeats into a pattern that dresses packaging and stationery without ever crowding the logo.


In The World
Box, card, wall, screenBusiness cards, letterheads, a navy gift box with the red ring box inside, signage for a consultation room and the platform itself on laptop and phone.






Start a project like this.
Tell us what you’re after. We’ll read it over coffee and reply within 48 hours.
- (Call)07799 522150
- (WhatsApp)Message Jack
- (Email)jack@fikadesigns.co.uk
- (15 minutes)Book a call
Tack!
Your note is on its way to Jack. Expect a reply within 48 hours, usually faster, often mid‑coffee. Stick the kettle on.