The Brief
What we were asked forPerformance Solutions & Plant Repairs: heavy plant diagnostics from a yard in Felmingham, Norfolk. They needed a brand that reads across mud, machinery and a motorway, and a guidelines site so nobody ever has to ask for the PDF.
The Mark
Pencil first, then the 60° gridFour chevrons locking together like machine parts. Sketched on paper, resolved on a hexagonal grid, and built to hold its shape at embroidery size and on the side of a shipping container.
The System
Quantas Grotesk Pro · HelveticaQuantas Grotesk Pro for headings, always in capitals. Helvetica for everything you actually read. The chevron repeats tone on tone as a pattern that dresses signage, workwear and print without ever competing with the logo.
The Palette
Tap a column to copyBlaze Orange is colour-critical: the one value that has to be exact from a business card to a livery stripe. Mirage and Deep Sea Green do the heavy lifting. Wild Sand lets it breathe.
In The Wild
Yard, van, workbenchContainer livery, site hoarding, softshells and beanies, business cards on proper stock and an email signature for the inbox. The same chevron at every scale, and the orange exactly where it should be.
On Screen
The guidelines siteInstead of a 40-page PDF: a password-protected site where the printer, the sign maker and the embroiderer copy the exact hex and download the right file in ninety seconds. Built once as a template, ready for every client after.
Start a project like this.
Tell us what you’re after. We’ll read it over coffee and reply within 48 hours.
- (Call)07799 522150
- (WhatsApp)Message Jack
- (Email)jack@fikadesigns.co.uk
- (15 minutes)Book a call
Tack!
Your note is on its way to Jack. Expect a reply within 48 hours, usually faster, often mid‑coffee. Stick the kettle on.